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innovate for change to...
disrupt your approach
build your confidence
develop your empathy

combining a human-centric framework with our hands on learning approach that is
unique and collaborative

led by Malaysia's
Design Thinking pioneer

With over 23 years experience consulting for large multinationals, conglomerates and government linked companies in Ernst & Young, Carol has what it takes to grow and drive change in businesses. In 2012, Carol was engaged by the National Innovation Agency of Malaysia (AIM) to set up Malaysia's pioneer Design Thinking school, Genovasi. She worked in collaboration with the Hasso Plattner Institute School of Design Thinking in Germany and the Stanford d.school in the United States to develop and deliver design thinking programs in Malaysia.














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Trusted By













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... and more!
Hear from Our Clients!
Carol has been instrumental in our transformation journey. Her structured approach has guided the business leadership to stay focus on the main business objectives. She utilized Design Thinking to drive the team to identify the right solutions from a Customer Journey Mapping perspective, which also shaped the cultural and mindset change of the organisation. I like Carol's EQ approach throughout the entire transformation journey, as it is holistic and effective in this cultural change which focused on transforming the team to achieve multiple goals in parallel. Her guidance and consultation have resulted in building a much stronger and resilient leadership team, to continue the transformation journey.
Winnie Khong, General Manager of BLoyalty
Innothink has a unique approach - while the foundation is the same, they tailored the program to suit our learning needs. We managed to come up with a disruptive solution in just 2 days to a complex problem we've spent months on!
KB Ng, CEO of Bio-Science Marketing
We are extremely pleased with the project outcomes delivered by our Management Trainees. They were able to demonstrate use of design thinking and techniques in producing the recommendations presented to senior leadership. They learned the importance of developing empathy for others while designing solutions to multiple challenges surrounding our business issues. We are now in the process of implementing recommendations produced by the trainees. We would certainly recommend Innothink Advisory for their capabilities and commitment in making our program successful. A special mention for Carol whom we found to be a trustworthy, knowledgeable and passionate professional.
Wan Sofiah Wan Mahmood, Executive Vice President, Group Human Resource of Affin Hwang Investment Bank
We are extremely pleased with the project outcomes delivered by our Management Trainees. They were able to demonstrate use of design thinking and techniques in producing the recommendations presented to senior leadership. They learned the importance of developing empathy for others while designing solutions to multiple challenges surrounding our business issues. We are now in the process of implementing recommendations produced by the trainees. We would certainly recommend Innothink Advisory for their capabilities and commitment in making our program successful. A special mention for Carol whom we found to be a trustworthy, knowledgeable and passionate professional.
Wan Sofiah Wan Mahmood, Executive Vice President, Group Human Resource of Affin Hwang Investment Bank
Innothink has a unique approach - while the foundation is the same, they tailored the program to suit our learning needs. We managed to come up with a disruptive solution in just 2 days to a complex problem we've spent months on!
KB Ng, CEO of Bio-Science Marketing
Carol has been instrumental in our transformation journey. Her structured approach has guided the business leadership to stay focus on the main business objectives. She utilized Design Thinking to drive the team to identify the right solutions from a Customer Journey Mapping perspective, which also shaped the cultural and mindset change of the organisation. I like Carol's EQ approach throughout the entire transformation journey, as it is holistic and effective in this cultural change which focused on transforming the team to achieve multiple goals in parallel. Her guidance and consultation have resulted in building a much stronger and resilient leadership team, to continue the transformation journey.
Winnie Khong, General Manager of BLoyalty
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